Stroll by enchanted worlds, journey to distant locations, all of the sudden be very near strangers: we are able to do all of this once we dive between two e-book covers – and that is precisely what individuals appear to be craving for increasingly more, as present figures from the German-speaking Swiss e-book commerce present. Books are at present experiencing a renaissance.
Regardless of the pandemic, the e-book commerce held up effectively in 2020; in accordance with the market report, gross sales might be maintained on the earlier 12 months’s degree. Greater than 15 million books have been offered final 12 months in German-speaking Switzerland, most of them novels, adopted by non-fiction in addition to books for kids and younger individuals.
An enormous plus for books for kids and younger individuals
The best enhance in gross sales was recorded by pandemic-related guides (8 p.c) and books for kids and younger individuals (plus seven p.c). A development reversal had already grow to be obvious in 2019. At the moment, the German-speaking Swiss e-book commerce – after a number of years of unfavourable gross sales improvement – was capable of report a rise of 1.5 p.c over the earlier 12 months for the primary time.
Again then, the event was primarily on account of elevated e-book costs, however extra books are at present being offered, says Tanja Messerli, managing director of the Swiss Affiliation of Booksellers and Publishers (SBVV). Though there have been main losses through the lockdown in spring 2020, “but thanks to great dedication, the booksellers had caught up by the summer – which is certainly an indication that books are considered to be of particularly high value”.
Books present assist
The truth that no bookstores had to surrender regardless of the pandemic additionally confirms the development. There are a number of causes for this, says Messerli: “People like to have something in their hands. And a book is visible, in concrete terms, you can write something in it, show it to someone or give it to someone. ” In the pandemic, both literature and the neighborhood gave many people support. District bookshops in particular benefited from this, in which customers not only browse through books, but can also get advice or stop by for a chat.
The publishing and bookselling company Weltbild confirms the market trend: “2020 was a very good book year for us and the book will continue to grow in 2021 despite fewer and weaker novelties than in the previous year,” says managing director Anatol Fussi. Unlike in Germany, the printed book in Switzerland is experiencing significant growth. «One can conclude from this that our customers have found their way back to reading and books. The significantly increased interest in print books across all target groups is gratifying. “
Demand for e-books slightly higher
At the Swiss company Ex Libris, sales developed positively even before the pandemic. “In the Corona period and also in the current year, the demand for books has increased significantly again,” says spokeswoman Marie-Christine Schindler. Most of them are still being bought in print, but the demand for e-books has also increased. Incidentally, other providers also benefit from this development. Digitec Galaxus says it currently sells over one hundred percent more e-readers than two years ago. Tanja Messerli is “cautiously optimistic” that the studying development will proceed. In any case, says the SBVV managing director, books are a product that’s at all times “horrible”, particularly in tough occasions.