Farmers’ Association and Swissmilk comment on Anja Zeidler’s milk poster

The poster marketing campaign by Anja Zeidler (27) has all of it. It reveals the influencer bare in a cowshed. Her milk is sucked off with a pump machine whereas the child is taken away from her. With the topic Zeidler desires to attract consideration to the truth that she finds the consumption of cow’s milk problematic: It’s unnatural for people, animals would endure from it.

This criticism is met with incomprehension by the associations involved. “Swiss cows are not treated badly,” says Sandra Helfenstein (49) from the Swiss Farmers’ Affiliation. Switzerland has one of many strictest animal safety legal guidelines on this planet. That is additionally emphasised by Reto Burkhardt (53) from Swissmilk: “A comparative study published by Agridea confirms this.” Accountable interplay with nature and residing beings is a prime precedence.