The poster marketing campaign by Anja Zeidler (27) has all of it. It reveals the influencer bare in a cowshed. Her milk is sucked off with a pump machine whereas the child is taken away from her. With the topic Zeidler desires to attract consideration to the truth that she finds the consumption of cow’s milk problematic: It’s unnatural for people, animals would endure from it.
This criticism is met with incomprehension by the associations involved. “Swiss cows are not treated badly,” says Sandra Helfenstein (49) from the Swiss Farmers’ Affiliation. Switzerland has one of many strictest animal safety legal guidelines on this planet. That is additionally emphasised by Reto Burkhardt (53) from Swissmilk: “A comparative study published by Agridea confirms this.” Accountable interplay with nature and residing beings is a prime precedence.
Zeidler sees it in a different way. She is satisfied that dairy cows and calves would endure in the event that they have been separated. The explanation for this strategy: “A cow – like us women – only gives milk when it is pregnant.” Helfenstein says: “Usually the separation takes place early so that the animals do not bond too strongly to one another.” And Burkhardt additionally emphasizes: “The handling of the calves is strictly controlled. The calves are treated well and with respect. “
Peasants shocked because they are portrayed as abusers of animals
Anja Zeidler’s poster, which was created in collaboration with PETA, was originally intended to be placed in a clearly visible place on Zurich’s Limmatplatz. But the Clear Channel company refused to show the controversial subject. Now the Lucerne woman is playing the picture on her social media channels. She has a fan base of more than 270,000 followers on Instagram alone. Helfenstein from the Swiss Farmers’ Association can personally understand the decision of the advertising company to reject the poster. “I myself consider the representation to be a crossing of boundaries. There has already been feedback from farming families who, for their part, were shocked to be portrayed as cruel animals in this form. ” The farmers would take care of their cows every day to the best of their knowledge and belief. “That’s why they feel personally attacked.”
Swiss Nutrition Society recommends three servings of milk
Neither the Swiss Farmers’ Association nor Swissmilk give recommendations on milk consumption. Basically, everyone should eat the way they want. Swissmilk refers to the recommendations of the SEG (Swiss Nutrition Society), the FSVO (Federal Food Office) and the EEK (Federal Nutrition Commission). For a balanced diet, the SEG recommends three servings of milk or dairy products a day. “According to science and experts, there is no reason why one should deviate from this recommendation,” said Burkhardt.
Despite the now wide selection of alternative dairy products, milk consumption is stable at a high level. “366 kilograms per year per capita,” explains Burkhardt from Swissmilk.
Helfenstein from the Swiss Farmers’ Affiliation concludes: “Swiss agriculture produces what clients ask for. Whether it is speculated to be the oat drink, then we produce extra oats. “